Sudirman Cup 2017

​Mille is the proud official sponsor of the Danish national badminton team, who is currently participating in the 2017 world mixed team badminton championship Sudirman Cup, taking place in Gold Coast, Australia.

Jens Meibom, Sports Director of Badminton Denmark, says, “Mille provides high quality products, and Badminton Denmark shares the same value - that's why our partnership is a perfect match. Our cooperation has not been long, but we already found ourselves benefiting from each other, and we hope for a long lasting and fruitfulcooperation.”

The badminton players are also positive about the sponsorship. “We are very happy about the collaboration and we hope Mille's products will bring lots of joy and happiness to the children around the world,” says Viktor Axelsen, who recently won India Open and plays Men's Single for Denmark at Sudirman Cup.

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