As part of the new deal with Nykøbing FC, Mille Food will be visible on the players' jerseys when playing away matches.
To solidify our new partnership, we had invited a number of our most important business partners in China to watch Nykøbing FC’s season finale. The Danish football atmosphere captivated by a well-played match brought with it a rousing wipe at the stadium, which our guest especially enjoyed.
Following the match, we held an official signing ceremony, and Steve Wang CEO of Mille Food and Axel Castenschiold CEO of Nykøbing FC both expressed their confidence in the cooperation.
- We are incredibly pleased with this agreement. Both at the economic level, but also because we as a football club and company suit each other well. Nykøbing FC strives to enter the Superliga, and Mille Food wants to be among the top six biggest suppliers of baby food in China. Therefore, we both have ambitious goals, and we both will be working purposefully and continuously towards achieving this, says Axel Castenschiold, CEO of Nykøbing FC.
Denmark has always been a football nation and sport affects local communities and their social cohesion a lot. Being able to gather and enjoy a sport despite of age gabs and practical skills have had a significant impact on the Danish culture, as we know it today.
Nykøbing FC has a set of values, which we can relate to at Mille. We similarly believe that happiness and health are two factors we should cherish and embrace. With the sponsorship, it is our hope that Nykøbing FC can come closer to achieving their goal of advancing into the Superliga in 2020.
We look forward to following the quest of Nykøbings FC as the new season begins after the summer break.