Mille is keeping up

​It has been less than a month since we celebrated sending the first batch of infant formula to China. At the festivities in Hundested both the Minister of Employment Troels Lund Poulsen(V) and Chinese Ambassador to Denmark Deng Ying were present.

The culmination of a two-year long planning and building process carries with it a lot of excitement and anticipation.​As CEO Steve Wang expressed it during his inauguration speech: “the feeling can best be described as becoming parents for the very first time”.

There is no doubt about the Chinese market’s potential, especially because of an increasing birthrate, which reportedly in 2017 resulted in 20 million babies. As you can see in below clip, Director of the Board Axel Castenschiold explains the future challenges Mille must confront to keep up with the Chinese market.

Click picture to see the clip

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